Dresses5 minute read
How to style a little black dress, one hundred years on
In October 1926 Vogue printed a plain black dress by Chanel and called it the Ford. A hundred years on, here is how to wear one to dinner, to a party and by day.
Simplex munditiis. Plain in thy neatness. Horace, Odes, book 1; English by John Milton
To style a little black dress, add one thing at a time and stop early. The dress stays the same. The bag, the shoe and the coat decide where it goes.
That rule is a hundred years old this season. Here is where it came from, and how to use it with the three black dresses at Masidas.
The little black dress at one hundred
For most of the nineteenth century, black meant grief. A widow was expected to wear it for at least a year.
Then, in October 1926, American Vogue printed a drawing of a plain black dress by Coco Chanel. It was straight and calf length, with a few diagonal lines for ornament. The magazine named it the Ford, after the Model T: simple, and meant for everyone. It would become, Vogue said, a sort of uniform for all women of taste.
It did. In 1961 Givenchy designed a black dress for Audrey Hepburn to wear in Breakfast at Tiffany’s. In December 2006 one of the originals sold at Christie’s in London for £467,200.
- 1926 Vogue prints a plain black dress by Chanel and calls it the Ford.
- 1961 Givenchy designs a black dress for Audrey Hepburn in Breakfast at Tiffany’s.
- 2006 One of the originals sells at Christie’s in London for £467,200.
- 2026 The little black dress turns one hundred.
The idea is far older than the dress. Two thousand years ago Horace wrote of a woman binding back her golden hair. His words for her were simplex munditiis. Milton turned them into English as plain in thy neatness.
Black was for grief. Then it was for everyone.
How to style a little black dress for dinner
For dinner, choose a dress with some structure and add very little. Our puff sleeve V neck midi dress is a leather look midi with puff shoulders, a V neck and a close fit. Its page says that it suits dinner or a winter wedding.
The shoulders are the statement, so keep the neck bare. Add one small bag and a low heel, such as the pointed toe block heel loafers. If the room is cold, lay a knit over your shoulders, as in the third picture.
How to style a little black dress for a party
A party dress should carry its own ornament. Our one shoulder ruched evening dress is floor length, in a matte jersey. Fine ruching runs in diagonal folds from one shoulder to the opposite hip. A gold tone pin sits at the hip, above a high slit.
That pin is the jewelry. Add earrings and stop there. Wear your hair off the bare shoulder, and carry a bag small enough to hold in one hand.
How to style a little black dress by day
By day, a black dress wants texture and a belt. Our ribbed V neck sweater dress is a fine rib knit with a standing collar that opens into a deep, narrow V. It has long fitted sleeves and a hem at the lower calf.
Belt it, and add tall boots. The woven leather belt is braided, with a square antique brass buckle. The tall riding boots are knee high, with a plain shaft and a low heel. Brown against black is the oldest daytime trick there is.
What to carry with a little black dress
A black dress is a blank page for a bag. There are two honest choices. Match it, with a black bag that disappears. Or set one pale or warm bag against it, and let that be the only contrast.
Our East West shoulder bag in black is the first kind: long and low, it sits under the arm. The pebbled top handle flap bag in cream is the second, and its page says to carry it by the handle to dinner. The belted baguette shoulder bag in coffee warms a black knit by day.
What to wear over it, and how it should fit
A long coat finishes the line. Our longline tailored coat hangs open over a dress, and the lapel collar longline overcoat has wide notch lapels. A pale coat over a black dress is the same contrast as the cream bag, only larger.
As for fit, the dress should skim and never pull. Check the bust and the length in each size table against a dress you own. All three of ours can be machine washed cold, as their pages say.
Questions about the little black dress
What color shoes go with a black dress?
Black makes the longest line. Brown boots suit the day, and a metallic or deep red heel suits the night.
What jewelry goes with a black dress?
Gold tone or pearls, and one focal point. If the dress has its own ornament, earrings are enough.
Can you wear a black dress to a wedding?
To an evening wedding, in most places, yes. Add color in the bag or the shoes. Our guide on what to wear to a fall wedding covers the dress codes.
Who invented the little black dress?
Fashion historians credit Coco Chanel and her designs of the 1920s. The drawing in Vogue in October 1926 made it famous.
Masidas sells knitwear, coats and dresses for women and men. See every style in women’s dresses, and the coats in women’s coats and jackets. For the season ahead, read what to wear to a holiday party.
A hundred years on, the advice has not changed. Plain in thy neatness.





















